
Arpita Kapoor
Research & Strategy Analyst
MAJOR LIVE PROJECTS:
Zomato wants to add Employee Management Feature to its POS
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Phase 1: Employee Management Feature to be added to Zomato Base PoS- Click here: Industry Analysis, User Research, Prototyping & Usability Testing
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Phase 2: Click here - Product Roadmap and Product Analytics - Employee Management Feature of Zomato Base PoS
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Portfolio

Competitive Analysis Report: Meru vs Ola

Market Intelligence
User Research
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Survey: Furniture Rental in India
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Contextual Inquiry: LinkedIn

Who am I?
A Marketing and Strategy Analyst, currently, working in Corporate Marketing Unit of Tata Consultancy Services. I have worked as Data Analyst as well as Market Researcher and Marketing Strategist for
leading Consumer Packaging Goods companies which are clients of Tata Consultancy Services.
Before my MBA, I was working as Business Analyst with TCS and have worked in Retail and Insurance
Projects with experience across technologies such as PL/SQL, Java, and C++.
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In formulating Marketing Strategy for many of the Retail and CPG clients, it was important to have a knowledge of managing a product and understanding its end to end life cycle.
In order to improve myself and empathize better, I took up a training and certification on
Product Management. This page contains few key assignments and live projects which I undertook
to enhance my knowledge and experience in Product Management in B to C segment.
Apart from Product Management, Go to Market Strategy and Market Research and Advisory, my skill
sets include data analysis using R and Tableau as well as Digital Marketing and Website Analysis.
Please have a look at my portfolio and get in touch with me for any questions. You may also connect with me if you have any suggestions for improvement.

Customer is God

User Centered Design
Created User journey maps & conducted Affinity Mapping for various online products
Prototyping & Wireframing
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Conceptualized and developed interactive prototype & wireframe for a Task Management App.


User Research Artifacts
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User Journey Map: E-Commerce
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Affinity Mapping: Practo
Prototyping & Wireframing
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Interactive Paper Prototype: Task Manager App
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Wireframe: Task Manager Web Version


Product Adoption Life Cycle
Click here and check my opinions on medium post on Product Adoption Life Cycle
Market Size Estimation
Detailed market size estimation
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Grofers (based on data of the year 2013):
-> Grofers Estimation Approach
-> Grofers Market Size Estimation Computations


Design Sprints
How Design Sprints helped "The British Museum", "Pocket Company", "The Blue Bottle Company" and "Gimlet Media Company" - Click to Know
Case Studies

Usability Testing & MVP
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Usability Interviews: Hot Star App
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MVP: Money Manager App
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Usability Interviews: Hot Star App
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MVP: Money Manager App


Agile Product Development
&
Scrum
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Developing Features Using Agile: Zomato Case Study
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Epics, User Stories & Acceptance Criteria - Creating backlog items of the search feature appearing on the top right of the screen : Hotstar
Product Planning
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Product Roadmap: Instamojo
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Use Cases formulation for new feature: Paytm - Pay Your Fee
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Product Backlog: New TravelApp
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Product Roadmap: Instamojo
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Use Cases formulation for new feature: Paytm - Pay Your Fee
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Product Backlog: New TravelApp
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Product Roadmap: Instamojo
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Use Cases formulation for new feature: Paytm - Pay Your Fee
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Product Backlog: New TravelApp
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Product Requirements Document: Referral feature for a Food-tech App



Growth Hacking
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Activation Growth Hacking: Onboarding Process of Coursera
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Build an ecosystem for shopping, cab booking and mobile recharge: Snapdeal
Product Analytics
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Identify relevant metrics and build a web based dashboard: SaaS Startup
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Segmentation & Funnel Analysis: Walnut
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Google Analytics applied to a demo account: Report
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A/B Testing: Coming Soon
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Multivariate Testing: Coming Soon
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Cohort Analysis: Coming Soon
